What GRM does
An email automation engine for US small businesses. Build sequences, track engagement, and stay compliant without a developer.
Multi-Step Email Sequences
- Visual sequence builder: drag, drop, reorder steps
- Time delays between steps (hours, days, or weeks)
- Conditional branching: different paths for opens, clicks, or no-reply
- Welcome series, re-engagement campaigns, appointment reminders
- CAN-SPAM compliant opt-out in every email
Contact Management & Consent
- Import contacts via CSV with validation preview
- Tagging, segmentation, and bulk operations
- Consent tracking: timestamped log of opt-in/opt-out per contact
- Automated unsubscribe handling with confirmation
Email Tracking
- Open tracking per email (embedded pixel)
- Click tracking with HMAC-signed redirect URLs
- Reply detection: tracks reply-to-email responses
- Per-sequence performance dashboard
Trigger & Event System
- Entry triggers: signup, purchase, form submit, page visit
- Condition triggers: opened email, clicked link, replied, did nothing
- Website embed script for custom event tracking
- Public API for external event ingestion
Template Library
- Pre-built sequences for real estate, dental, and contracting
- Industry-optimized timing and copy
- One-click install: customize in the editor
Integrations & API
- Zapier trigger and action support
- REST API for contacts, events, and sequence management
- Webhook ingestion for Resend, Telnyx, and Dodo Payments
Sample workflow: Dental recall sequence
1
90 days after visit
Reminder email: "Time for your 6-month cleaning."
2
3 days (if no booking)
Follow-up: "We have openings this week."
3
7 days (if no booking)
Offer: "Book by Friday and save 10%."
4
14 days (if no booking)
Last call: "This rate expires tomorrow."
Compliance built in
CAN-SPAM Compliant
Every email includes opt-out and your business address.
Data Privacy
Your customer data stays yours. Never shared or sold.